Ashish Shah co-founded Pepperfry in January 2012. Since its inception, he has spearheaded the company’s remarkable journey to becoming India’s No. 1 destination for home and furniture solutions. With a steadfast commitment to execution excellence and exceptional leadership skills, Ashish has firmly positioned Pepperfry as the undisputed leader in its domain in the country.

An internet industry veteran with over 25 years of experience in building both B2B and Consumer Marketplaces at a scale. Ashish has a wealth of expertise in Sales Operations, Product Management, Omnichannel Retail, Supply Chain & Logistics, Business Development & Strategy.

His strategic vision and relentless pursuit of results have propelled Pepperfry to unparalleled heights. Under his guidance, the company has pioneered a proprietary distribution model, enabling seamless door-to-door delivery of large furniture items to over 500 towns across the nation with unmatched precision and cost-effectiveness. Moreover, Ashish’s emphasis on customer-centricity has led to the establishment of one of the highest customer satisfaction scores in the online e-commerce landscape.

Prior to his role at Pepperfry, Ashish held key positions including Head of eBay Motors business in India and the Philippines, where he played a pivotal role in scaling India’s largest automobile transaction marketplace into a USD 100 million enterprise. His illustrious career includes stints at Baazee.com and C1 India, where he honed his expertise in e-commerce, logistics, and business consulting.

Ashish’s academic credentials include a degree in Chemical Engineering from the University of Pune and a Materials Management degree from The Institute of Management Technology, Ghaziabad. Beyond his professional pursuits, he is an automobile enthusiast and avid traveler, with a keen interest in B2B Liquidation businesses and Indian politics.

With his unparalleled industry acumen and track record of transformative leadership, Ashish Shah continues to steer Pepperfry towards unprecedented success, setting new benchmarks for excellence in the home and furniture segment.

Mr. Abhishek Narbaria, Director and Co-founder of the TCC Group, is a first-generation entrepreneur with over 20 years of experience, he worked hand-in-hand with Mr. Umesh Kumar Sahay in building and scaling organizations from the ground up.

He is in charge of the operations of the Group and has been responsible for developing its business relationships. His proactive, personalized approach to the business and competitive spirit has helped towards the growth of the Group and its various businesses.

Mr. Nikhil Dilipbhai Bhuta is a qualified Chartered Accountant with over 25 years of entrepreneurial experience. He serves as the Whole-time Director of the Company and has been associated with the Group since its inception.

He oversees the enabling functions and strategic initiatives of the Group. His proactive approach, tireless work ethic, and visionary leadership have played a pivotal role in shaping the Group’s growth and positioning it as a forward-looking organization.

Mr. M. Srinivas Rao is an internationally recognized business strategist with extensive experience across corporate and development sectors. He has been associated with organizations such as ITC Limited, IRRI, ICRISAT, TiE, and the Bill & Melinda Gates Foundation, with expertise in agri-business, business model structuring, inclusive value chains, and technology-led innovation.

He mentors emerging businesses across sectors including real estate, pharma, agri-tech, ICT & FMCG, and contributes to corporate governance and strategic advisory initiatives.

Mr. Rao holds a Bachelor’s degree in Commerce (Hons) from Delhi University and a Master’s in Business Management from the Asian Institute of Management, Philippines, and has completed executive programs from leading global institutions. He is a recipient of the Alumni Achievement Award from the Asian Institute of Management, and his contributions have been recognized by organizations such as USAID and the Bill & Melinda Gates Foundation.

Mr. Tarun Dinesh Agarwal is a highly accomplished finance and strategy professional with over 36 years of post-qualification experience across diverse domains. He holds qualifications as a Chartered Accountant, Company Secretary, Bachelor of Commerce, and Bachelor of Law (LL.B), along with a PG Diploma in Foreign Exchange and Risk Management and certification in Business Consultancy Studies.

His expertise spans finance, strategic planning, corporate laws, taxation, investments, foreign exchange and risk management, project financing, fund syndication, structured finance, ECBs, and private equity. He has extensive experience in audits, statutory compliance, corporate governance, ERP implementation, joint ventures, and setting up overseas subsidiaries, along with strong capabilities in establishing robust internal controls and operational efficiencies. Well-versed in end-to-end business functions including sales, procurement, logistics, and international trade, he has consistently driven growth and profitability.

He currently serves as an advisor to promoters and entities across sectors such as logistics, shipping, bunkering, petroleum product trading, manufacturing, and allied industries.