As Pepperfry’s Chief Executive Officer, Ashish leads Category Management, Business Development, Customer Support and Supply Chain domains. He co-founded Pepperfry in January 2012 and with his strong execution focus, leadership skills have established Pepperfry as India’s No. 1 Home & Furniture destination. Ashish is an internet industry veteran with two decades of experience in Sales Operations, Supply Chain & Logistics, Business Development & Strategy.

At Pepperfry, Ashish is result oriented, drives execution excellence and improved efficiency across category management and operations functions. He has built a proprietary distribution model that allows door delivery of large furniture items in 500+ towns across the country with an unprecedented accuracy and at lowest costs in comparison to the industry. Ashish is also responsible for driving a strong customer support orientation and has been highly successful in establishing one of the highest customer satisfaction scores in the online ecommerce space at Pepperfry.

Previously, Ashish was the Head of eBay Motors business in India, Philippines and was an integral part of the eBay India Management Team. At eBay Motors, he built India’s largest automobile transaction marketplace to a USD 100Mn business in a highly competitive market. Prior to eBay, Ashish was associated with Baazee.com and C1 India. He has also been a consultant to several corporates in India on e-procurement, logistics, packaging, and spend management.

Ashish is a chemical engineer from the University of Pune and holds a Materials Management degree from The Institute of Management Technology, Ghaziabad. Ashish is an automobile enthusiast and an avid traveller. His areas of interest include B2B Liquidation businesses and Indian politics.

Sanjay joined Pepperfry in 2011 and his contribution in Pepperfry’s journey since its inception, is deeply embedded in the company’s decade-long journey. He is currently the Chief Technology Officer of Pepperfry.

Sanjay has been responsible for building Pepperfry’s technological infrastructure from ground up and make it the future-forward brand that it is today. His efforts in establishing a cloud-based ecosystem have created multitude of services that help Pepperfry route its development bandwidth to areas that form the company’s core. Pepperfry often needs an offline touchpoint and has to work with product dimensions and characteristics that are a bit more complex. Sanjay Netrabile works through these unique challenges and has been leveraging technologies such as machine learning, augmented reality (AR) and virtual reality (VR) to boost the company’s sales and spruce internal operations.

Sanjay has more than 26 years of experience in the software engineering domain and has dabbled with numerous responsibilities such as developing financial systems, production control systems, consulting on offshore projects, implementing CRM systems, and architecture/development of distributed scalable services over the years to name a few.

Prior to joining Pepperfry, Sanjay worked with several companies across diverse sectors such as L&T Infotech, Times Internet Ltd., and even Zapak.com where he was part of the brand since its inception. He holds B.E. Industrial degree from Nagpur University.