As Pepperfry’s Chief Executive Officer, Ashish leads Category Management, Business Development, Customer Support and Supply Chain domains. He co-founded Pepperfry in January 2012 and with his strong execution focus, leadership skills have established Pepperfry as India’s No. 1 Home & Furniture destination.
Ashish is an internet industry veteran with two decades of experience in Sales Operations, Supply Chain & Logistics, Business Development & Strategy.

At Pepperfry, Ashish is result oriented, drives execution excellence and improved efficiency across category management and operations functions. He has built a proprietary distribution model that allows door delivery of large furniture items in 500+ towns across the country with an unprecedented accuracy and at lowest costs in comparison to the industry. Ashish is also responsible for driving a strong customer support orientation and has been highly successful in establishing one of the highest customer satisfaction scores in the online ecommerce space at Pepperfry.

Previously, Ashish was the Head of eBay Motors business in India, Philippines and was an integral part of the eBay India Management Team. At eBay Motors, he built India’s largest automobile transaction marketplace to a USD 100Mn business in a highly competitive market. Prior to eBay, Ashish was associated with Baazee.com and C1 India. He has also been a consultant to several corporates in India on e-procurement, logistics, packaging, and spend management.

Ashish is a chemical engineer from the University of Pune and holds a Materials Management degree from The Institute of Management Technology, Ghaziabad. Ashish is an automobile enthusiast and an avid traveller. His areas of interest include B2B Liquidation businesses and Indian politics.

Hussaine is the Chief Activation Officer at Pepperfry and is responsible for leading the organization’s omnichannel efforts across Company-Owned Company-Operated (COCO) and Franchise-Owned Franchise-Operated (FOFO) Studio businesses. Previously, as the Chief Category Officer, Hussaine was responsible for scaling Pepperfry’s house brands portfolio and growing the marketplace. He continues to operate on the category front as an in-house consultant.

Bringing on board more than 20 years of experience, he has been associated with Pepperfry since its initial days and has played a pivotal role in building Pepperfry’s robust furniture portfolio. Additionally, he has led some key initiatives and business projects for the organization. In the last eight years, Hussaine’s contribution in growing the furniture business by 3X for Pepperfry has been commendable.

Previously, he has worked across divisions like marketing, sales and product management in leading companies like eBay India, Tata AIG Life Insurance and ICICI Bank among others.
He holds a Diploma in International Trade Management Import / Exports from NMIMS and is an MBA in Marketing from North Maharashtra University.

Anand Batra joined Pepperfry in 2022 and is currently the Chief Financial Officer at the firm. This is his second stint with Pepperfry, his first being a five-year stint during Pepperfry’s formative years. As a CFO, he is responsible for the organization’s corporate strategy, fundraising efforts, financial operations, legal, and secretarial functions.

Anand is a seasoned finance professional with more than a decade of rich experience in venture capital, business management, financial planning and operations, fundraising, strategy, and investment banking.
Prior to joining Pepperfry, Anand worked as Executive Director at Z3Partners, a leading tech and digital Fund, where he was involved with the Fund’s investments in Dealshare, Shipsy, Gramophone and Cyfirma. Prior to joining Z3Partners, Anand was a Principal in the investing team at IvyCap Ventures, focusing on early-stage investments in Indian consumer and technology enabled businesses.

Before starting his career as an investor, Anand headed up Category Management for the Home Goods business at Pepperfry. During this stint, Anand transformed the home business unit economics, while maintaining high levels of customer experience. Prior to this, Anand headed up the Financial Planning and Strategy function at Pepperfry, where he led fundraising efforts, apart from helping shape the Company’s omni-channel strategy and launching business categories.
Anand started his career as an investment banker at Lazard and Avendus Capital in India.

Anand is a graduate of the London School of Economics and Narsee Monjee College, Mumbai. When not planning financial strategies, Anand is passionate about Arsenal Football Club, Test Cricket and Pastafarianism.

Sanjay joined Pepperfry in 2011 and his contribution in Pepperfry’s journey since its inception, is deeply embedded in the company’s decade-long journey. He is currently the Chief Technology Officer of Pepperfry.

Sanjay has been responsible for building Pepperfry’s technological infrastructure from ground up and make it the future-forward brand that it is today. His efforts in establishing a cloud-based ecosystem have created multitude of services that help Pepperfry route its development bandwidth to areas that form the company’s core. Pepperfry often needs an offline touchpoint and has to work with product dimensions and characteristics that are a bit more complex. Sanjay Netrabile works through these unique challenges and has been leveraging technologies such as machine learning, augmented reality (AR) and virtual reality (VR) to boost the company’s sales and spruce internal operations.

Sanjay has more than 26 years of experience in the software engineering domain and has dabbled with numerous responsibilities such as developing financial systems, production control systems, consulting on offshore projects, implementing CRM systems, and architecture/development of distributed scalable services over the years to name a few.

Prior to joining Pepperfry, Sanjay worked with several companies across diverse sectors such as L&T Infotech, Times Internet Ltd., and even Zapak.com where he was part of the brand since its inception. He holds B.E. Industrial degree from Nagpur University.

Deepak joined Pepperfry in 2022 and is currently the Chief Product Officer at the firm. This is his third stint with Pepperfry and as CPO he is responsible for managing various products through their lifecycles – planning, analysis, design, project management, and improvement phases. In his current role, he aims to use his broad cross-section of hands-on product management, business development, team building, and technical skills to bring focus and drive to online products or services at Pepperfry.

Deepak is a seasoned internet professional with over 19 years of experience. During his career, he has successfully launched and managed numerous internet products through their various stages. He is proficient and up to date with the latest web technologies and a strong base in people management. He has a proven record of achievement in e-commerce and product management with strong project management, e-commerce, internet marketing, and web production skills.

Prior to joining Pepperfry, Deepak has worked at organizations like NTUC, PropertyGuru, Paytm, Alibaba, Zapak Digital, Level Up Games in addition to mentoring several start-ups.
When not planning product strategies, Deepak is passionate about reading, meeting people, coaching PM’s and spending time with the family.